OMG, the Guardian is trying to use Jedi mind tricks on us! Close your eyes!

Guardian Media Group

Image via Wikipedia


EffComm, the “helpful home for resources related to a variety of training sessions on presenting skills and data presentation: “Communicating Effectively”, “Power & Point” and “Presenting Data & Information”, claims the Guardian Media Group (GMG) is trying the use jedi mind tricks, a Confundus Charm, or something else, to ensure we don’t understand their 2011 Annual Report.

Look at the Revenue graph in the last link.

I’m no Ian Malcolm, but within a second my brain registered that GMG’s revenue fell significantly since 2007.

However, EffComm, helpful as they are when it comes to Powerpoint etc, claims the designer was trying to make the reader believe revenue had increased, and was

attempting to sweeten a rather bitter pill

I don’t get excited about maths, or graphs, but, I’m madly paranoid and love a good conspiracy, however, I don’t think the X (or is it Y) axis was actually the second shooter on the Knoll. But, keep up the good work. I love having Powerpoint presentations explained in a way that makes me care.


About Matthew Bell

"It does not require a majority to prevail, but rather an irate, tireless minority keen to set brush fires in people's minds." - Samuel Adams (1722-1803). This has to be my favourite quote, and has inspired me in many ways, one of which is to finally condense and commit my varied opinions to virtual paper, and set some fires.

Posted on August 5, 2011, in OPINION and tagged , , , . Bookmark the permalink. Leave a comment.

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